Barefoot, a 30+ year ally to the LGBTQ+ community, who is announcing the launch of its 2021 limited-edition Pride Packaging Collection that celebrates the strides made by the LGBTQ+ community in anticipation of June’s Pride Month. This year, one design is inspired by the rainbow Pride Flag, while the second celebrates the transgender community with a bottle design inspired by the Transgender Pride Flag. Both bottles feature an all-new varietal, Barefoot Sweet Rosé Bubbly.

A portion of the proceeds from every bottle sold will directly give back to Free Mom Hugs, a non-profit organization consisting of parents and allies who love the LGBTQ+ community and work toward full affirmation and equality, and The National Center for Transgender Equality, a non-profit organization advancing the equality of transgender people in the U.S.

Barefoot understands being an ally means showing up year-round and not just for Pride Month, so they will continue their efforts throughout the rest of the year, beginning with a yet-to-be-announced digital content campaign later this summer and additional work throughout 2021.