BIC Celebrates Pride and Empowers Self-expression
With Launch of The New BodyMark® by BIC® pride pack
SHELTON,
Conn.
BIC, a world leader in stationery, lighters and shavers,
is introducing the latest addition to its BodyMark by BIC lineup
of cosmetic-quality, skin-safe* markers purposefully designed
for drawing on the body. Introducing the BodyMark by BIC
Pride Pack, the must-have item for this year's Pride celebrations,
allowing consumers to transform their bodies into canvases and
creatively express their support for the LGBTQ+ community any
time, any place.
Perfect for Pride events, parties, and festivals – whether virtual
or in-person – the BodyMark by BIC Pride Pack brings to life
the colors of the rainbow with six brush tip temporary tattoo
markers, including red, orange, yellow, green, blue and purple,
plus one bonus black fine tip marker for detailing. Each marker
features vibrant, long-lasting ink colors, as well as a pattern
grip for added control, to create quick-drying tattoos that
can last on skin for days. Packs also come complete with a "how-to"
design booklet that includes a variety of ways to show LGBTQ+
Pride, for endless design inspiration.
"BIC is excited to celebrate Pride and support the LGBTQ+ community
with our new BodyMark by BIC Pride Pack," said Mary Fox, General
Manager of BIC North America. "Consumers everywhere have embraced
our growing line of temporary tattoo markers because they are
all about self-expression and creativity. This new product allows
people across the U.S. to express their joy and show their pride
for who they are, who they love and what they create."
The BodyMark by BIC Pride Pack, now available on Amazon.com
for $24.99, joins the revolutionary lineup of BodyMark offerings
that launched in April 2019, uniquely combining the worlds of
stationery and beauty.
Additional offerings include three color packs: the 'Old School®'
pack features blue, red, and green markers, 'New School®' features
light blue, pink and purple markers, and 'Henna Vibes®' features
black, red and brown markers, in addition to a 'Pro Collection'
that includes all eight colors, as well as 'Single Packs.' BodyMark
by BIC temporary tattoo markers are sold on Amazon, at Walmart,
Target, CVS and Rite Aid, and at other major retailers.
To
learn more about BodyMark by BIC and explore the full
breadth of BIC's stationery offerings, please visit https://us.bic.com/en_us.
*Complies with cosmetic regulations. Follow all warnings
and instructions. Not tested on sensitive skin. Follow all product
warnings and instructions before applying and removing ink from
skin.
ABOUT BIC
A world leader in stationery, lighters and shavers, BIC brings
simplicity and joy to everyday life. For more than 75 years,
the Company has honored the tradition of providing high-quality,
affordable, essential products to consumers everywhere. Through
this unwavering dedication, BIC has become one of the most recognized
brands and is a trademark registered worldwide. Today, BIC products
are sold in more than 160 countries around the world and feature
iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM,
Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®,
Us. TM, Wite-Out® and more. In 2020, BIC Net Sales were 1,627.9
million euros. The Company is listed on "Euronext Paris," is
part of the SBF120 and CAC Mid 60 indexes and is recognized
for its commitment to sustainable development and education.
It received an A- Leadership score from CDP.
For more, visit about.bic.com
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