FLETCHER
releases music video for buzzing new single "Undrunk".“If
love was labeled poison, we’d still all drink it anyway. Because it’s
like an addiction,”FLETCHER.WATCH
THE VIDEO HERE
FLETCHER
RELEASES EMIL NAVA- DIRECTED VIDEO
FOR BUZZING NEW SINGLE, “UNDRUNK”
#1 Most Added At Top 40 Radio, Debuting at No. 31 on Billboard’s
Pop Songs Chart
Featured on Pop Rising on Spotify & Today’s Hits on Apple Music
“‘Undrunk’ has an upbeat vibe in line with FLETCHER’s signature
infectious pop sound.” –Billboard
“If
love was labeled poison, we’d still all drink it anyway. Because
it’s like an addiction,” FLETCHER observes at the beginning
of the video for her new single, “Undrunk.” Unveiled
today, the clip seesaws between scenes shot in her oceanside
hometown Asbury Park, NJ, and the desert roads of Joshua Tree,
CA as FLETCHER’s emotional delivery veers from the depths
of post-breakup despair and regret to wistful memories of how
exhilarating it was to fall in love. “Undrunk,” which
can be viewed HERE,
was co-directed by Emil Nava (Calvin Harris, Post Malone,
Rihanna) and Grace Pickering and produced by Ammolite.
FLETCHER
- Undrunk (Official Video)
FLETCHER
co-wrote “Undrunk,” which was produced by Malay
(Frank Ocean, Lorde, Sam Smith). The single, which marks her
major label debut with Capitol Records, has already amassed
more than 3 million streams worldwide and was featured on numerous
playlists, including Spotify’s New Music Friday and Pop Rising
in addition to Best of the Week and Today’s Hits on Apple Music.
Many radio stations jumped on “Undrunk” prior to its
impact date last week, setting the stage for its debut as the
#1 Most Added Song at Top 40 radio with an impressive 150+ adds
to date, including Z100-New York and KIIS-Los Angeles. The single
debuted at #31 on Billboard’s Pop Songs Chart and #30 on the
Mediabase chart which marks the first Top 30 debut by a first-
time charting artist in 5 years. FLETCHER has also been selected
as the iHeartRadio “On The Verge” artist and Cumulus Radio’s
“Next Now” artist.
FLETCHER hails from a beach town in New Jersey, where she cultivated
her verve for music and candid lexicon. Fast-forward years later,
her surname has taken on a form of its own. You may recognize
FLETCHER from her viral music videos, which have accrued millions
of views on YouTube. Or maybe on Spotify, where her songs have
been streamed nearly 100 million times and she’s already been
the face of the popular New Music Friday playlist three
times to date. Or maybe you’ve seen her on stage—at Lollapalooza,
Bonnaroo, Life is Beautiful, or one of the many festivals she
has under her belt. The singer-songwriter, who somehow also
found time to graduate from NYU’s famed Clive Davis Institute
for Recorded Music, has already begun carving out a space for
herself in pop music, and it’s clear that she has much more
to say. Since her successful independent debut in 2016, she’s
released such singles as “Wasted Youth,” which hit No. 1 on
Billboard’s Emerging Artist’s Chart; and “I Believe You,” a
song dedicated to survivors of sexual assault.
What critics are saying about FLETCHER and “Undrunk”
“’Undrunk’ is one of the best music releases of the week.”
– NYLON
“One of the most exciting female artists to emerge in pop.”
– PAPER
“Meet pop’s next breakout act.” – V Magazine
“…the young singer-songwriter (continues) her foray into anthem
music… stuff that’s meant to speak to our souls and lift us
up when we’re down.” – TIME